Data analysis done by Structural Equation Modelling use SmartPLS software. The samples determine by purposive sampling method. Data collected by distributing questionaire to 226 samples whom are the costumer of PLN ULP Banyuwangi Kota. This research was a quantitative research done by survey method. In this research analyzed the effect of information quality, relative advantage and perceived enjoyment on perceived ease of use and perceived usefulness, the effect of perceived ease of use on perceived usefulness and attitude toward using, the effect of perceived usefulness on attitude toward using and intention to use as well as the effect attitude toward using on intention to use. Abstract: The purposes of this research was to analyze the effect of Technology Acceptance Management (TAM) variables to explain the factors that affect acceptance to using New PLN Mobile application on costumer of PLN ULP Banyuwangi Kota.
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